Two Tips to Avoid False Advertising at Your Dealership

Don’t let your dealership get charged with false advertising. In today’s age of digital advertising, many dealerships are promoting the MSRP of a vehicle, but selling the vehicle above MSRP due to high demand. While the lower, more appealing MSRP price may get customers in the door, it can often anger clients to discover the actual sale price is different than what they expected. Dealers have been charged by the FTC with false advertising. To avoid this, our experts at Kolar & Associates have these two advertising tips:

1. Never reference the price
2. List “call dealer for price”

If you do find yourself in hot water due to any type of false advertising, our automotive law experts can help. Contact us at https://www.kolarandassociates.com/connect or call (714) 544-0041.